Thursday, 14 October 2010

Brainstorm Of Content :

Before beginning to make our documentary me and my group had to brainstorm our ideas to come up with the best possible outcome for our documentary. We had to think of as many different ideas as we could for many different aspects of the documentary such as a conflict that could happen within the documentary. Another aspect we had to discuss is a suitable voice over for our documentary that would appeal to the target audience and relate to the topic of the documentary. Another aspect is possible cut away shots we could use for the documentary as we had to make them relevant to the topic. We also had to discuss possible archive material that we could use in the documentary and possible interviewee's that we could use in our documentary and we had to decide on appropriate sound or music we could use in the documentary as we also had to make it relevant to the topic.




Possible Interviews :
People in the town centre (Range Of Ages)
Supermarket Manager
Oreo Representative
VOXPOPS
Nutritionist


Archive Material :
Biscuit Adverts
Biscuit Factory Footage
Footage From Other Biscuit Documentaries
Biscuits being packaged
Still Images Of Biscuits



Muisc We May Use :
Music used in previous biscuit adverts
Upbeat Music - Nothing to serious
Music used in previous Coffee/Tea Adverts. - To tie in with biscuits and tea.

Reconstructions :
An old lady offering people in her house tea and biscuits
Someone in a supermarket buying biscuits
Someone eating biscuits at home
Someone stealing their favourite biscuit from their friend
Supermarket biscuit shelf




Cutaway Shots :
Biscuits In A Tin
Biscuits On A Table
Money
Biscuit Logos
Biscuit Packaging




Voiceover Style :
Womens Voice
Mans Voice
Informative
Light Hearted
Unbiased

Questions for Interviewees:
1. What is your favourite biscuit?
2. If you had guests at your house would you offer them biscuits?
3. How old were you when you had your first biscuit?
4. What was it?
5. Do you have biscuits with your tea?
6. How many biscuits do you eat a week?
7. Do your prefer biscuits or chocolate?
8. Do you buy branded biscuits
9. Do you think branded biscuits cost too much?
10. What is your favourite brand of biscuit?
11. What is your least favourite biscuit?
12. Do you check the nutritional information biscuits before buying?

Questions for biscuit salesperson:
1. How often do you have to restock your biscuit shelves?
2. How many packs of biscuits do you sell on average per week?
3. Do branded biscuits sell more then non-branded biscuits?
4. Do the biscuits with lower amount of calories sell more?
5. Does the quality of the packaging of a biscuit affect the sales?
6. How much do you spend on an advertising campaign for a new biscuit?
7. How much does an average biscuit making factory cost to run?
8. How many stores nationwide can we find your biscuits?
9. Are there some areas of the country that you focus more on marketing?
10. Which area of the country to you sell the most biscuits?

Initial Idea :

To begin with me and my fellow group members sat down and discussed what we thought would make a documentary entertaning. We decided that if we had the main presenter of our documentary walking through a busy town centre asking people to do a survey, which would feature questions such as their favourite mobile phone, this would be our first scene, which would then lead onto our second scene, which would be our interview, we also said that we would feature cutaway shots to give the documentary a more proffesional look and feel.

We then discussed the main codes and conventions of an interview and which ones would be best to incorporate in our own interview

We decided to use cutaway shots and also interviewing techniques we had picked up upon such as displaying the question being asked on the screen before the interviewee answers the question, and them immediately cutting to their answer. The next step was to decide on where the interview would take place, due to lack of time and easy accesibility, our media classroom was used to hold our interview. With the basic layout and plan for our interview set up, all there was left to do was to find someone within the group who was willing to be interviewed.

TV Scheduling -
The schedule for each day can be broken down into clear segments and there are different categories for these segments and each one has its own target audience so the channel will play something appealing for the viewers when they know they will be watching the tv.
These categories include-
Daytime tv
Early morning
Prime time
Night time
Each one of the segments has its own target audience as early morning viewers is aimed at workers you have to get to work and there children to school, Daytime television is aimed at house wives as most other people will either be at work or college and these are mainly the only type of people that will be home in the day, prime time tv has something for everyone as this is the part when most people will be tuned into the tv. Night time tv is mainly for students as they are most likely to be watching at this time.
I think that the most popular genre’s on tv today are soap opera’s and the news and the people who make the schedule for these genre’s know when there target audience will be watching and this may be one of the reasons for there success because if it was on in the day time people would not be able to view it.
Each terrestrial channel also has its own target audience as certain types of people will watch some channels but not others so when making something that is going to air on the tv they have to consider what channel there target audience will be watching and try and air it on that channel.
For bbc1 the target audience will be middle age or middle class people
For bbc 2 the target audience is educated people
For itv1 the target audience is quite broad and reaches the biggest number of people which is the working class target audience
Channel four has a target audience of students
And channel five is a problematic channel as they are trying to compete with itv1 and have as many viewers and try to give something for everyone.

Tv channel schedule is taken up a lot of the time with repeats and each channel has a different percentage of the time that takes up repeats
For bbc1 10% of the schedule is repeats
For bbc2 20% of the schedule is repeats
For itv1 30% of the schedule is repeats
For channel four 30% of the schedule is repeats
For channel five 40% of the schedule is repeats

Channel four and channel five have imported programmes in there schedule as there is not as much studio space to the other channels and this also means that it is cheaper to import.
The term watershed means the channel can show more mature things to a older audience as younger people would have gone to sleep this occurs around 9pm every night.
We wanted to put our programme on channel four in the evening but we would make this decision after we did our target audience research and we hoped that the answers they gave us to the questions would reinforce what time and channel we wanted to put our programme on.

Brainstorm Ideas :

Ideas :
Football
Television
Sex
Music
Teenage Culture
The Recession
Fashion
Cars
Mobiles
Alcohol
Drugs Colours
College
Cars
Government
Jobs
Transport
Teachers
Animals
Religion
Internet
Technology
Paper
Police
Photography
Art
Snow
Weight
Smoking
Violence
Recycling
Movies
Hats
Food
Pets
Festivals
Racism
Students
Rugby

Codes And Conventions :

Documentary Codes And Conventions :
Cutaways
Narration
Archive Footage
Conflict of opinions
VOXPOPS
Beginning-Middle-End
Fast paced from the start
Informative
Mostly Mixed
Observation
Opinion of an expert
Problem that is unsolved
Different locations used
Interviewees in thier own environment
Graphic below people talking
Eyeline needs to be a third way of the screen
Relevant Background
People need to be a third way of the screen
Light always behind camera
Music used in the background
Exposition made clear
Reconstructions
Match On Action
Sound effects used
Variety of interviews used
Variety of camera angles used
Editing
Opening title sequences
Simple Graphics

To find out what makes a good documentary i had to watch some examples for myself to find out the typical codes and conventions, this would then allow me to make my own documentary, and make sure it featured the common codes of conventions that a documentary should have.

Here are the Two Examples I Watched :


Simspons 20th Anniversary Documentary


In The Teeh Of Jaws Documentary




I found out many different codes and conventions while i was wacthing the Simpsons 20th Year Anniversary and the In The Teeth Of Jaws Documentary.

I found that while the interview was taking place the camera angle normally used was a medium or a close up shot.
The frame on the screen is also normally kept the same, where as the person being interviewed is normally framed to the left or the right of the screen.
I also noticed that the person being interviewed does not look directly at the camera but looks directly at the interviewer we took this into consideration and used this for ourself.
There is also a rule when it comes to what side the frame is on when the person is being interviewed, where as if the interviewee is on the right side of the frame then the interviewer should be postinoned on the left side and vice versa.
I also noticed that mise en scene around is always related in some way to the topic of the documentary or the topic of what they are talking about at that very moment and by doing this it informs the viewer more of the topic of dicussion and will give them more information about the topic of diccussion.
The interviewee is rarely filmed with any lighting behind them because it would make the focus of the shot more harder to see.
While watching the two documentaries i also noticed that you could not hear the questions being asked you could only hear the answers so the questions have been edited out, and instead shown in text form on screen.

I also noticed that there are two reasons why cut away shots are edited into interviews ;
1. As they break up the interview and it shows the current topic that is being talking about and makes it alot easier for the viewer to understand.

2. If it was just the interview with no cut away shots there is a possible chance there could be skipping within the filming and would make the documentary not flow very well, so to avoid this, the questions are edited out cut out shots are used.

Cut away shots either archive material or something the doucmentary has just been talking about.

Radio Advert Codes And Conventions

  • Ident at the end of the advert
  • Mentions the time and date of the programme
  • A voiceover which uses persuasive language to try and encourage listeners to watch the documentary
  • Catchy music which will stay in the listeners mind throughout the day, hopefully persuading them to watch the programme.






Print Advert Codes And Conventions






  • Usually one image which is simple but relevant to the topic

  • Ident at the bottom right of the image

  • Titles at the bottom left of the image

  • Simple graphics used to inform the audience but not go into too much detail

  • Limited amount of colour used

  • Limited amount of text

Monday, 11 October 2010

Documentary Analysis 1 :

Title Of Programme : Lara Croft : That Thing

Type of Docuemtary: Mixed, focus on voice over and interview, use of narrator, and small parts of voice over, evidence used Film industry, Info-tainment.

Themes: Feminism (post feminism), media's effect on how people are stereotyped, media products, how humans struggle to deal with reality and fiction.



Narratve Structure: Begining - Introduced to Lara Croft and the game (Toom Raider). Middle: People fantasising about her, her breats shown as big as that is what men believe is 'sexy', and shown as a role model. End - Concluded, game is sucessful, character celebrated as role model for both men and women.

Camerawork: Over shoulder shots of people playing the game, big close ups on game but not in interviews. Canted angle shots of character in game. Mid shot interviews with main people and clever camera work as maker of the game seems to be in cyber space himself. Game shots heavily used.

Mise en Scene: Relevent, very dark inviroments, people looking like they are part of the computer game themselvs, Expert analysis on subjetcs and creator of game also involved with documentary.

Sound: Lots of music underneeth documentary, Madona also Techno music used and also general game sounds, Leads audience in a certain way, natural sound used in interviews.

Editing: Fast pased editing, Shows playing of the game, people reaction to whats happening on the game and then back to the game itself. Fast actions like thiese keep the audience interested as its sort of like an action sequence.

Archive material: Game + Film achive footage used, although very little used throught documentary.

Graphics: Explains who people were, Gimmics, and the man in the lap top, creating even more emphesis on the power of cyber space.

Documentary Analysis 2 :

Name Of Documentary : Marketing Movies

Type Of Documentary :
Mixed

Themes :
-Promoting Movies
-Childrens Films
-Marketing
-Target Audiences
-Disney

Narrative Structure :
Beginning - Looked like it was going to be upbeat. Looked at why marketing is important

Middle - Successful Marketing/Evidence. Looked at why marketing is improtant (Money)

End - Persuasion.

Camerawork :
- Static Camera for interview
-From deep to shallow focus
-Close ups of tickets being sold
-Panning shots of merchandise
-Closeups for posters

Mise-En-Scene :
-Posters in the background
-The Premiere
-Throughout the whole of the documentary, there was no American person speaking
-The Documentary was set in London



Sound :
-Sound was underused in the documentary
-Natural sounds of the interview

Editing :
-Fast pace cuts at the beginning to keep people interested.
-Relevant cutaways to what the experts were talking about
-Fades were used, which was quite amateur
-Disolves used

Archive Material :
-Trailers
-Premiere Footage
-Disney Films to show previous succesful films

Documentary Analysis 3 :

Title Of Programme : The Devil Made Me Do It

Type of Documentary :
Mixed

Themes :
Murder
Teenagers
Christianity
Devil Worship Vs Religion
Crime - Murder investigation
Power of the Media: can the media influence individuals behaviour?



Narrative Structure :
Problem from the start, nun was killed.
The problem becomes complicated when Marilyn Mansons music was seen as a factor.
At the end,one of the girls repented.

Camerawork :
At the Marilyn Manson concert, low angles were used to make Marilyn Manson seem big and important.
Big Close up of woman who was an expert to support the documentary.
High angle when looking down at the town to make it seem small and vulnerable.
Some handheld camerawork was used outside the court.
Guy selling posters outside concert - Handheld Camera.
Stock footage - churhces, religious iconography, angels, bell towers - low and high angle
Tracking shot of Manson walking through Rome
Zoom of still images
Manson press conference - observation shots of news media - not part of journalism
Tilted frame from nuns point of view

Mise-en-Scene :
-Psycholigist was dressed in red to look powerful.
-The documentary took place in the location of the murder.
-The people were interviewed in their own homes so they felt comfortable
-Marilyn Mansons character was conflicted through his concerts and then going around the vatican.
-The 3 girls accused of the murder were never seen throughout the documentary
-Marilyn Mansons fans were all dressed like him



Sound :
-Religious music was used in the background throughout the documentary
-All the sound effects were used during the reconstruction were used for dramatic effect.
-Noise of the Marilyn Manson concert was used to shock the audience
-During the reconstruction of the nuns murder, the heartbeat sound got faster and faster as the nun was dieing.
- Some Marilyn Manson music used in the background

Editing :
-Cutaways were used in all interviews to make sense of the story
-Hours of stock footage edited down for match on action with whats important with the frame.
-Marilyn Manson was the match on action sometimes.
-Eyeline match on action when the camera was cantered to show the nun on the floor murdered.
-Editing was fast paced at times and really slow at other times.


Archive Material :
-Some of the archive material used in "The Devil Made Me Do It" was footage of marliyn mansons live performances and music videos.
- Footage from the media at the time of the murder.

Graphics :
-Simple, white writing, the texts were basic and did not detract from the on screen visuals.
-Crucifix used instead of letter T
-White text used to close the narrative of trial






I have added in these pictures because it shows marilyn manson and when he dressed as the pope at one of his concerts, which is juxtaposition using religious connotations.

Friday, 8 October 2010

Documentary Analysis 4 :

Title Of Programme : Jimi Hendrix : Guitar Hero

Type Of Documentary :
- Mixed

Narrative Structure :
- The documentary ran in chronological order, the documentary looked at how his childhood influenced his music. A problem was apparent from the start of the documentary as it became clear to the audience that Jimi didnt have a pleasureable childhood because both of his parents were Alcoholics.



Camerawork :
- Close- ups for interviews
- Some long range shots of his concerts to show the large crowds that came to watch jimi perform
- Some handheld footage from his childhood

Mise-En-Scene :
- There was a large amount of black and white people being interviewed to show that Jimi's music was appreciated by everyone
- The documentary showed how two different races interpreted his music and childhood.
- Some stories of his parents were conflicted through his music and the interviews used.
- Alot of the people interviewed had musical backgrounds
- Alot of the people interviewed were holding guitars

Sound :
- Jimi Hendrix's music playing in the background
- Guitars

Editing :
- Cutaways were used in all interviews to show what people were talking about
-

Archive Material :
- Footage of Jimi performing at concerts
- Old Interview footage
- Close up footage of some of the Jimi Hendrix concert flyers


Graphics :
- White writing, which was basic
- Had who each person was underneath in small writing

Documentary Analysis 5 :

Title Of Documentary : The Music Biz

Type Of Documentary : Mixed

Themes : Music, Meatloaf, Marketing Music, Money, Celebrity

Narrative Structure : At the beginning we see conflict as meatloaf wants to relaunch himself and we see the documentary talking about the music business. In the middle we see how the marketing team have spent too much money on relaunching meatloaf and we see him try and relaunch himself in the middle as we see him promoting his new single in many different ways with interviews, performances, concerts and TV appearances. At the end we see how the marketing team's work and meatloaf work has paid off as he gets to number one and manages to stay there for eight weeks and he also wins a Grammy award so we can see how the money used to try and relaunch himself has paid off.



Camerawork : Close up shots are mainly used to show a person of importance such as Micheal bay, when he is on the screen close up shots are used to show him and during the interviews medium close up shots have also been used.
The camera has interaction with the people in the documentary as when you see a person shake there head the camera shakes itself as well. Medium close up shots have been used when we see the starts collecting there awards at the grammy's to also how importance. Zoom shots have also been used when the camera is establishing a location.

Mise-En-Scene : All the interviews in the documentary have been based around a blue/green screen with relevant background images related to meatloaf and to what is being said on the documentary to create meaning behind it. Lots of the filming has been taken place on location such as music video's award ceremonies and past concerts , the makers of the documentary have done this to show how much work there is behind getting a number one and relaunching an artist, The documentary also films a lot in LA and London as the industry places are in London .

Sound : There is lots of natural sound used in the interviews from the background sound. There is diegetic sound used at a complex part of the documentary as narration is used on top of the documentary. Soundtracks are used over the top of the documentary and the tracks are from the charts at the time to make the audience aware of the competition and meat loaf's track was constantly repeated over the top of the documentary. There is natural sound also used from the press conference. Sound effects have been used when the camera shows us poster of meatloaf as a heartbeat sound effect has been used in the background to add emphasise the importance of getting to number one in the charts.

Editing : There is a shot reverse shot used when showing Micheal bay and meatloaf to show a power struggle and raise the question of who is more important . Lots of different cut away shots have been used to reinforce what was been said in the documentary at the time. There is fast pace editing used at the beginning to give you conflict between the marketing people , some dissolves have also been used in the documentary.

Archive Material : Archive material is used in the documentary to create evidence to what is been said as we may see an interview of someong taling about meatloaf and then it will cut to something relevant to what is been said. Archive material was used throughout the documentary in the form of interviews, awards, music video's both of the village people and meatloaf to show the conflict and competition between them. Other archive material used is from meatloafs concert's and the grammy awards where we see meatloaf win a grammy to show us how his har work has paid off.

Graphics : The graphics in the documentary are very simple graphics used to introduce somebody they are white and at the bottom of the screen, the graphics tell us the persons name and there job. There is also graphics used in the form of a magazine cover with meatloaf on it.