Documentary Analysis 2 :

Name Of Documentary : Marketing Movies

Type Of Documentary :
Mixed

Themes :
-Promoting Movies
-Childrens Films
-Marketing
-Target Audiences
-Disney

Narrative Structure :
Beginning - Looked like it was going to be upbeat. Looked at why marketing is important

Middle - Successful Marketing/Evidence. Looked at why marketing is improtant (Money)

End - Persuasion.

Camerawork :
- Static Camera for interview
-From deep to shallow focus
-Close ups of tickets being sold
-Panning shots of merchandise
-Closeups for posters

Mise-En-Scene :
-Posters in the background
-The Premiere
-Throughout the whole of the documentary, there was no American person speaking
-The Documentary was set in London



Sound :
-Sound was underused in the documentary
-Natural sounds of the interview

Editing :
-Fast pace cuts at the beginning to keep people interested.
-Relevant cutaways to what the experts were talking about
-Fades were used, which was quite amateur
-Disolves used

Archive Material :
-Trailers
-Premiere Footage
-Disney Films to show previous succesful films