We had to conduct research on our target audience and had to construct a questionaire so we could gather information about the audience's knowlegde on the subject we are focusing our documentary on. By doing a questionaire and handing it out to our target audience we can find out peoples likes and dislikes and people's opinions about the subject which will help us make decisions about the content about the documentary and will result in statistical information that we can use as evidence in our documentary. Some of the answers that are produced in the questionaire can also help us find possible questions that we will use in the documentary. By doing this questionaire, it will also help us to decide when we should broadcast our documentary as we can find out what time of day is most popular for our target audience to be watching the tv and we can find out what tv channel is most popular to our target audience so we can get the biggest amount of viewers who will be interested in wacthing the documentary.
Here is the questionaire that we handed out to thirty people-
Q1. How old are you? ________________________________________________
Q2. Are you Male or female?
Q3. What is your favourite type of biscuits? ________________________________________________________
Q4. Are you a dunker?
Q5. When you have a cup of tea or coffee do you have a biscuit with this? _____________________________________________________
Q6. Do you have a wide range of biscuits in your house? ____________________________________________________________
Q7. Do you prefer chocolate biscuits or plain biscuits? _______________________________________________________________
Q8. Have biscuits changed since you where a child? If so how? ______________________________________________________________________________________________________________________________________________________________________________________________________
Q9. What is your favourite TV channel?
_____________________________________________________________
Q10. What time of day do you watch TV the most? _____________________________________________________________
Q11. What is the first biscuit you remember from your childhood? __________________________________________________________________
Q12. Have you ever made biscuits yourself? __________________________
Q13. Do you always have to buy branded biscuits? _____________________________________________________________
Q14.How many biscuits do you eat per week? __________________________________________________________________
Q15.Do you think a Jaffa cake is a cake or a biscuit? __________________________________________________________________
Q16.Have you ever tried an Oreo biscuits? If so what made you want to try one? ____________________________________________________________________________________________________________________________________
Q17. What is your least favourite type of biscuit? _________________________________________________________________
Q18. Who do you eat biscuits with? __________________________________________________________________
Q19. When you have guests in your home do you offer them biscuits? __________________________________________________________________
Q20. Have you ever eaten a full packet of biscuit without realising? _________________________________________________________________
We handed out the questionaire to 30 people and these are the answers we got:
Q1.How old are you?
Our first question was to ask people what there age is so we can look at the opinions of our target audience and we know what age likes what. From doing this we can also find out what TV channel our target audience is most interested in and what time of day they will be tuned into the TV.
Q2. Are you male or female?
Our second question was to see whether the people we handed out the questionnaire to was male or female. So we could compare the opinions of the males and females and see if there is any difference and see if something was more popular with males than females.
Q3. What is your favourite type of biscuits?
For our third question on the questionnaire we decided to ask people what there favourite type of biscuit. This would help us know what biscuit’s are popular and our target audience are interested this and we can consider this when we are filming things like cut away shots as we can include photo’s of these types of biscuits as this will appeal to people. We could also use this when we are asking questions to the public as if we ask them the question about a certain type of biscuit we can ask the public about it and the question may appeal to them more.
Q4. Are you a dunker?
For our fourth question we decided to ask the audience whether they dunk there biscuits in a drink. People drink a lot of tea and coffee every day and we wanted to see if people were to have biscuits with there drinks. We found out from doing this that that the majority of people do have biscuits with there drink as 21 people out of 30 said that they where a dunker. This could mean we could involve tea and coffee in our documentary at some points such as cut away shots to make It personal to the viewers which will make it more appealing.
Q5.When you have a cup of tea or coffee do you have a biscuit with it?
For the fifth question on our questionnaire we asked people when they have tea or coffee do they have a biscuit with it. We found out that half do have a biscuit and half do not.
Q6. Do you have a wide range of biscuits in your house?
For our sixth question on our questionnaire we asked people if they have a wide range of biscuits in there house so we could find out if biscuits was a poplar thing to have in people’s homes and we found out that most people did not have a wide range of biscuits in there house’s as 23 people said no they did not have a wide range of biscuits in there houses and only seven people said that they did.
Q7. Do you prefer chocolate or plain biscuits?
For the 7th question on our questionnaire we asked people whether they preferred chocolate or plain biscuits. We asked this so we knew what type of biscuits was more appealing when considering cut away shots and voxpox questions and also question we will use in the main interview.
Q8. Have biscuits changed scince you where a child if so how?
For the 8th question we asked people if biscuits have changed scince they were a child. We asked a wide range of ages on our questionnaire so we could get a good opinion’s on how biscuits have changed over generations and how they have modernised. 17 people thought that biscuits have not changed this may be because they can’t remember or they have not actually changed. Other people thought they were more variety.
Q9. What is your favourite TV channel?
For the ninth question in our questionaire we asked people what is there favouite tv channel and we found out that channel four is the most popular. We asked this question as it will help us decide with tv channel we want our documentary to be put on and this would help us know which one is the most suitable to air our documentary on as it would not be successful and get lots of views if we put it on a tv channel where noone out of our target audience is going to be interested in. I think this has help us made the decision about which tv channel to put it on.
Q10. What time of day do you wacth tv the most?
For the next question in relation to the last question we asked people what time of day they will be watching the tv this will help us decide what time we want to put the documentary on the tv as it will help us know when we will get the most views and the most people will see it. The questionaire told us that the evening is the most popular time to put it on the tv and we know people will be interested in watching the tv at this time.
Q11. What is the first biscuit you remember from your childhood?
For the 11th question we aksed people what biscuit they remembered the most from there childhood. We found out that party rings where the most rememberal biscuits just after jamie dogders.
Q12.Have you ever made biscuits yourself?
We aksed this question to see if biscuits was special or personal to anybody and we found out that the there was a greater amount of people who have not made biscuits compared to the number that have.
Q13.Do you buy branded biscuits?
We asked this question to find out whether it was only branded biscuits that the public was interested in spending there money on and we found out that 18/30 people said they do not always have to but branded biscuits but 12 out of 30 said they always bought branded biscuits.
Q14.How many biscuits do you eat per week?
We asked this question to see if biscuits where a big part of people's lives and eaten them a lot this would also help us understand the interest we would get for our a documentary and how many people would watch it, we found out that 4 people said they eat 20 or more and 22 people said they only eat one to ten!
Q15.Do you think Jaffa cakes are a cake or a biscuit?
We asked this question as we want to make this question an issue in our documentary and we could use the staticics we gained from the answers on the voice over in our documentary. We found out that 22 people out of 30 thought that a jaffa cake was infact a cake and not a biscuit.
Q16.Have you ever tried an Oreo?
Most people had tried an Oreo and it was interesting that the people that had not eaten one were aware of them through advertisements.
Q17.If yes what made you try one?
This showed us that the majority of people tried Oreo because of what it looked like, it also showed us the advert encouraged people to try them.
Q18.What is your least favourite type of biscuit?
This showed us that the least favourite biscuit is rich tea, from this we can now ask people do they like it and if not why?
Q19.Who do you eat biscuits with?
This question was to see whether people prefer eating biscuits alone, or with their friends or family
Q20.When you have a guest do you offer them a biscuit?
This question was to see whether the majority of people offer biscuits to guests at their house
Q21.Have you eaten a full pack of biscuits without realising?
This greater amount showed us how biscuits can be addictive without realising and also it helped us think about how many packets would be sold in a week.
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