Print Advert :
Radio Advert :
Monday, 10 January 2011
Evaluation :
1. In What ways does your media product use, develop or challenge forms and conventions of real media products?
In our media product we have used many codes and conventions like the voice over, for our voice over we wanted the person to link in to our documentary by having an elderly women’s voice because it will be comforting and also it links to our documentary because many elderly people eat biscuits.
For mise en scene, we had pictures of jaffa cakes in the background behind the employee from mctivites during his interview to stay relevant to the topic that was being discussed.
This is taken from the interview with the mcvities employee and as you can see we have chosen relevant mise en scene to match the topic of the interview
Having the topic in conversation in view or in the background during an interview is a typical convention of a documentary. When we had a line of different interviews of the same interviewee after one another we used cutaway shots that linked to what they were saying to make it relevant for the documentary.
We also had an interview with a dinner lady and we interviewed her in her work environment and she was also in her uniform with is also following the convention. The picture above is taken from the documentary and this is the interview with the dinner lady, the shot has relevent mise en scene on it and is framed correctly, as the person being interviewd is to the right side of the screen.
The above image, is an example of the correct framing that should be used during a correctly filmed documentary. We used resources like this to ensure that the correct framing was used in our own documentary. This type of framing is typical in the documentary genre. The channel's logo is also located in the same place; centred to the right of screen; the logo is eyecatching, and made to stand out, in order to appropriately inform the audience of scheduling. The title on both adverts is also bigger than the scheduling, implying that if someone is interested by the title, the viewer is more likely to then seek out more information about it, in this case, through scheduling. 
Our print advert conforms to the typical conventions of a channel 4 documentary advertisement; a specific colourscheme, with the writing conforming to this in a typical channel 4 house style.
Our documentary features some archive footage relevant to biscuits. Archive footage is used in certain sections of our documentary where it is needed, for instance, a section of our documentary discusses Jamie Olivers documentary "Jamies School Dinners" we use archive footage to get words and thoughs from jamie himself and cut back and forth between out interview with a primary school dinnerlady and Jamie to see each persons take on childrens diets and healthy eating.
In our radio advert we also used the code and convention of using original sound footage from our documentary, we also followed the convention of having a slogan at the end of the advert so it would be more re memorable for the audience. Our print advert was originally created using the template from typical channel 4 print adverts, which meant that it followed the usual codes and conventions of a print advert. Our print advert also showed the title ,date, time and slogan clearly so the audience know exactly when the programme is going to be showed.
Radio Advert :
2. How effective is the combination of your main product and ancillary texts?
Our documentary featured the same Titles, Voiceover and Slogan throughout which improved the impact of our media because if our documentary featured different titles it would become confusing for the viewers, and the fact that we used the same slogan and logo in our Radio And Print advert which were promotional materials meant that the people interested in watching our documentary would keep seeing the same slogan and would associate the slogan with our documentary. If we featured a different slogan on the print advert to the radio advert, possible viewers could think that we were advertising two different documentaries.
On our print advert we used an image of various biscuits stacked up together, the image clearly illustrates and displays our topic which is biscuits. The image is also a close up shot, which makes the biscuits look more appetising, and the title on the advert crunch is not only the name of our documentary, but could suggest that people looking at the advert want to eat the biscuits, hence the word "crunch". Our documentary also featured the Channel 4 ident, this was so that the viewers would know which channel our Documentary would be featured on.
3. What have you learned from your audience feedback?
From our audience feedback I learnt to make sure that the framing of the Vox pops and the interviews were right and also that the background behind the person linked to the subject they were talking about. I also learnt from the feedback to get a lot more interviews with different people even if they didn’t work well. Also in the interviews I now no that they need more informative that is relevant to the topic but is still interesting so it will keep the audience entertained. Also I found out that you need a clearly image for a print advert because it will grab the public's eye from far away, although the radio advert was well because the media students response said she liked how the original footage was used in the documentary and how the slogan was in a different accent, she liked this because she said she would remember it and it would stay in her head.
Below is some feedback from a pupil at our college after watching our documentary.
"In the documentary Crunch i liked the music at the beginning because it was both entertaining and also it related to the topic of the documentary, i also think that the framing in the vox pops were off by a bit so if they were doing it again i would inform them to change this. I also think that the interviews could of have a lot more information in them.
I loved the radio advert and how they used the original footage from the actual documentary, i also liked how they also say what the nations favourite biscuits are. I also like how the date and time of the documentary were clearly said.
I found that the print advert from far away wasnt clearly shown but it made me want to go up close to it to see what it was about, once i was up close to the print advert it was clearly thought out, i also think the time and date were clearly shown and that the slogan was in a place on the image were it was seen"
Because of the sound fault on the camera you couldn't hear the talking response so I quoted and wrote the response down.
The response was by Jessica Rose Media Student.
4. How did you use media technologies in the construction and research, planning and evaluation stages?
Before we filmed out documentary, we did some research on our topic which was biscuits and we alose tried to gain as much information on the topic as we could. We also looked at the major history of biscuits and looked at all the main facts about biscuits to see if we could raise any interesting discussions that would interest viewers. We also looked at previous biscuit documentaries that have been done to forumulate possible interview questions we could use.
We used high quality cameras to film our documentary footage and for interviews and shots that required the camera to be still we used a tripod in order to keep the framing the same throughout the footage, if we filmed the footage without the tripod and just filmed handheld the footage would be unclear and the sound would be affected because it is not possible to keep the camera still like a tripod can.
Once our footage was filmed we needed to cut it down to 5 minutes and edit it to make sure that all of the best footage was featured in our 5 minutes of final footage, we filmed over half an hour of footage and it needed to be cut down and edited to 5 minutes in order to do this we used the Adobe Premiere program, when using Premiere we can import cutaway shots to our documentary, and import relevant graphics such as pictures of a jaffa cake if that is being discussed in the documentary at that moment of time. Adobe premiere also allowed as to adjust sound levels, if any of the people during the interview speak quieter in some sections of their interview we can adjust it so that no difference can be notcied in the final edit. Adobe Premiere is fairly easy to use and makes it easy to edit different sections of footage simultaneously, but some parts of Premiere are advanced, i think that with regular use Prermiere can be mastered easily and it can be used to edit footage with good success.
We used digital cameras to take pictures of us filming and editing and we also used digital cameras to capture the images that we used on our print advert, the images we took with the digital camera were uploaded onto our desktop computer and then arranged our text and the images together to create out print advert using Adobe Photoshop.
Diary :
This is a picture of me in the Radio Suite in college, recording and editing the Radio Advert.
Before we started creating our radio advert, we watched through or documentary to pick out some Voxpops, or pieces of sound or speech that we could use for the advert. We remembered to take note of the codes and conventions when picking sound from the documentary and remember that the radio advert will only be short, so we need to use sound that will attract the listener to actually watch the documentary. Finally, we chose a song that was relevant to our documentary and we also tried to ensure that the song was catchy, so it would stay in the listeners head.
Filiming Pictures :
Here are some pictures that where taken when we where filming the vox pop's, this is where we are setting the camera up ready to film.
This is a picture while we were filming one of the vox pop's.
These two pictures are when we began editing and we were making some decisions on what we should do and some editing decisions.
Research :
The original biscuit was a flat cake that was put back in the oven after being removed from it's tin, hence the French name "bis" (twice) "cuit" (cooked). This very hard, dry biscuit was the staple food for sailors and soldiers for centuries.Feathery, light biscuits originated in Southern plantation kitchens but, now are popular throughout the United States. Rolled biscuits were a staple at most meals, but beaten biscuits became another Southern favourite. Beaten biscuits are made light by beating air into the dough with a mallet or a rolling pin, Beaten biscuits are typically thinner and crispier than baking powder biscuits.
Biscuit Facts :
- The average biscuit, (49g) contains 168 calories, which is equivalent to 8% of your recommended daily intake.
- Dunking your biscuit into a milky drink gives you up to 11 times more flavour release than from eating the dry biscuit alone.
- More than nine out of ten people voted for the elaborately designed custard cream, as their favourite biscuit.
- A survey showed 29 per cent of adults say they have been splashed or scalded by hot drinks while dunking biscuits.
- In 1991, a VAT tribunal in the UK ruled that a Jaffa cake is not a biscuit, saving Jaffa 17.5 per cent tax.
- The first digestive biscuit was created by Alexander Grant, a young McVitie's worker, over 100 years ago. The first chocolate digestive was made in 1925.
For our secondary research im going to look on the internet, magazines, the tv and newspapers to find out some facts that i cannot find out myself as we can include things like this in the documentary.
A biscuit is a baked edible product. The term is used to apply to two distinctly different products in North America and the Commonwealth Nations.
In the United States it relates to a small soft leavened bread, somewhat similar to a scone.
In Commonwealth English, it commonly is used to refer to a small and hard, often sweetened, flour-based product, most akin in American English to a cookie, or sometimes in the case of cheese biscuits, a cracker.
I found this information on wikapedia and we could use something like this at the beginning of our documentary when introcing the topic:
This term was then adapted into English in the 14th century during the Middle Ages, in the Middle English word bisquite, to represent a hard twice-baked product.
However, the Dutch language from around 1703 had adopted the word koekje, a language diminutive of cake, to have a similar meaning for a similar hard, baked product. This may be related to the Russian or Ukrainian translation, where biscuit has come to mean sponge cake.
The difference between the secondary Dutch word and that of the Latin origin is that, whereas the koekje as a cake rose during baking, the biscuit, which had no rising agent, in general did not (see gingerbread/ginger biscuit), except for the expansion of heated air during the baking process.
When peoples from Europe began to emigrate to the United States, the two words and their "same but different" meanings began to clash. After the American War of Independence against the British, the word cookie became the word of choice to mean a hard, twice-baked product.
Further confusion has been added by the adoption of the word biscuit for a small leaven bread popular in Southern American cooking.
Today, according to American English dictionary Merriam-Webster:
A cookie is a "small flat or slightly raised cake."
A biscuit is "any of various hard or crisp dry baked product" similar to the American English terms cracker or cookie.
A biscuit can also mean "a small quick bread made from dough that has been rolled out and cut or dropped from a spoon."
Today, throughout most of the world, the term biscuit still means a hard, crisp, brittle bread, except in the United States, where it now denotes a softer bread product baked only once. In modern Italian usage, the term biscotto is used to refer to any type of hard twice-baked biscuit.
I found all this information here off wikapedia and would be interesting to use some of the facts here in the documentary about the term of the biscuit i think wikepedia is good when researching the topic as it covers a lot of the aspects of the topic and provides some interesting facts that could be used in the documentary.
http://en.wikipedia.org/wiki/Biscuit
http://www.foxs-biscuits.co.uk/
http://www.telegraph.co.uk/news/uknews/1561477/Custard-cream-voted-Britains-favourite-biscuit.html
i typed into google the nations favourite biscuit to try and get a better idea of what is popular as we asked questions in one area and gave out the questionaire in one area so we could get a better idea from the internet. I found this article saying that custard cream where voted britains favourite biscuits we can consider this when making our documentary as we can use this fact and use cut away shots of these biscuits to make it appealing we could also ask questions about this type of biscuit in our interview.
'More than nine out of 10 people plumped for the elaborately designed, sandwich style snack - taking 93 per cent of the overall vote.
Next in line when it comes to the nation's biscuit tastes is the bourbon with just over two per cent of the popular vote.
Further down the biscuit barrel is the cookie and ginger biscuit, garnering the support of just 1.5 per cent and 1.19 per cent respondents.
The digestive received less than one per cent of the vote. More than 7,000 took part in the online poll organised by wheat and gluten free product makers Trufree.
A spokesperson for the firm, said: "We were really surprised at how popular the custard cream is. Despite there being so much to choose from on the market it seems people still plump for a no-nonsense nibble."
here is some staticics that i taken from the article that we could use in our documentary.
http://news.bbc.co.uk/1/hi/business/7432092.stm
Here is another article about businesses that believe the type of biscuit they serve to potential clients could clinch the deal or make it crumble.
This is another acticle with facts and staticics that we could use in our documentary
the article tells us that the business is most likely to give out chocolate digestives
followed by shortbread and Hob Nobs.
Here are some staticics that we could use in our documentary that where found in the article:
30% of people frowned upon normal digestives been in a work envirment.
more than half of respondents looked down on dunking biscuits in tea or coffee during a meeting.
This article also tells us that custard cream is the nations favourite biscuit.
Another thing i did for my seconday research was go on a forum where people are dicussing there favourite biscuit's here are some of the things that people where saying which could also be use in the documentary:
I must admit, the humble old jaffa cakes are hard to beat, like pringles, once you start, you can't stop....Lol, I could munch my way through a whole box if I go unchecked....Lol
After tony saying this somebody has responded to him with this Well Tony, you could have gone and opened up the whole "is a Jaffa Cake a biscuit or cake" can of worms here.
Which again looks at the conflict we are asking in our documentary whether a jaffa cake is a cake or a biscuit so i found that other people are asking the question so we know that including this in the documentary will be make it more interesting.
In our questionaire we ask do you have a biscuit with your tea or coffee and this forum above is asking what is the best biscuit to dunk in coffee and tea and with 33%of the vote
Molasses cookies are the best to have with your tea.
Some websites i used to gather research information :
http://en.wikipedia.org/wiki/Biscuit
http://www.channel4.com/4food/recipes/baking/biscuits
http://www.foxs-biscuits.co.uk/
http://www.nicecupofteaandasitdown.com/biscuits/index.php3
http://southernfood.about.com/od/biscuitrecipes/Biscuit_Recipes.htm
Saturday, 8 January 2011
Friday, 7 January 2011
Interview Questions :
Interviews:
In our documentary we decided to interview different people who are involved with biscuits, the interviewees were a high school food technology teacher, a primary school dinner lady and an employer from Mcvities.
Each interview was held in an comfortable environment or in front of a green screen.
On the 2nd of October we went into Warrington town centre and filmed vox pop's, when we watched them back we realised that the framing was wrong and that the microphone was in most of the shots. After watching the vox pops we decided to film more so the framing was right and the microphone wasn't in the shot.
On the 6th of October we filmed a food teacher at a high school in woolston, whilst watching the interview back we realised that the framing was wrong as she was sitting on the wrong side of the camera.
On the 10th of October we went to a primary school in widnes to interview the head dinner lady there. We also started filming cut away shots after interviewing the women.
On the 15th of October we filmed a worker from mcvities who came into college, whilst interviewing them we realised the framing was wrong so we contacted the mcvities worker and arranged a time when he could come back for another interview so we would get the framing right.
On the 19th of October we re-filmed the mcvities worker against the blue screen.
The questions we asked in the interviewees were
1. What is your favourite biscuit?
2. If you had guests at your house would you offer them biscuits?
3. How old were you when you had your first biscuit?
4. What was it?
5. Do you have biscuits with your tea?
6. How many biscuits do you eat a week?
7. Do your prefer biscuits or chocolate?
8. Do you buy branded biscuits
9. Do you think branded biscuits cost too much?
10. What is your favourite brand of biscuit?
11. What is your least favourite biscuit?
12. Do you check the nutritional information biscuits before buying?
We have an interview with a mcvities employee and these are the questions we asked:
1.What would you say was the company's most popular biscuit?
2. How many packs of biscuits do you sell on average per week?
3. Do you think that branded biscuits sell more then non-branded biscuits?
4. Do the biscuits with lower amount of calories sell more?
5. Does the quality of the packaging of a biscuit affect the sales?
6. Does the company class jaffa cakes as a biscuit or a cake?
7. What is your opinion about whether they are a cake or not?
8. What type of biscuit do you sell the most of?
9. How often does the company generate new ideas of biscuits?
10. Is there any particular biscuit that the company has to produce more of?
11. Do you feel that if the company was to advertise a certain type of biscuits they would sell more?
12. Does the sales of biscuits rise after an advert had been realised for the company?
We also have a interview with a food tech teacher and here is the questions we asked her:
1. Have you and one of your classes ever made biscuits?
2. Do you think that a jaffa cake is a cake or a biscuit and why?
3. If you where going to make biscuits how much would you spend on the ingredients?
4. Is there a certain temperature that you have to cook biscuits at to get them right?
5. Have any of your pupils suggested making biscuits as part of a class activity?
6. Have you and your classes ever had a discussion about biscuits in lessons?
7. What is the best biscuit to make at home?
8. Have any of your pupils ever talked about there favourite type of biscuit?
9. What is your favourite type of biscuit?
10. How long does it take to cook biscuits?
11. Do you have to be an experienced chef to cook biscuits?
12. Have any of your lessons ever been based on biscuits?
These are the questions we asked the primary school dinner lady:
Q1. Do you think a jaffa cake is a cake or a biscuit and why?
Q2. If you where to make biscuits how much would you spend on the ingredients?
Q3. How long do you spend making biscuits?
Q4. Do you make biscuits on occasions in school such as Christmas?
Q5. Do you ever make biscuits as part of childrens school meals?
Q6. Is there a certain temperature that biscuits should be at to make them nice?
Q7. What is the best biscuit to make at home?
Q8. Since Jamie Oliver have you had to make any changes when it comes to biscuits?
Q9. Does the addition of the healthy eating compromise the taste of the biscuits?
Q10. Is there a way to accommodate children with special dietary needs?
We asked a few older and younger people these questions to see if biscuits had changed since they were little.
Q1. What is the first thing that comes to your head when you think of your childhood and biscuits?
Q2.Do you think that more variety of biscuits are in the shops since you where a child?
Q3. Do you think this is a good or a bad thing?
Q4. What was your favourite biscuit as a child?
Q5. What was the most popular biscuit when you where a child?
Q6. When you have guests in your home do you offer them biscuits?
Q7. Do people offer you biscuits when you go round to there house?
Q8. Was biscuit's a popular thing as you were a child?
Q9. Did you mother always buy biscuits?
Q10. When you have guests in your home do you think that you can give off a good impression with the biscuits you give to them?
Vox Pops:
For our vox pops we went into the golden square, we asked a different range of ages and people. The questions we asked were what is your favourite type of biscuit? what is your least favourite type of biscuit? How many biscuits do you buy and eat a week?
Radio Advert Script
Have you ever wondered what the nations favourite biscuit is?
*VOXPOPS* - People saying what their favourite biscuit is
Have you ever wondered whether a Jaffa Cake was a cake or a biscuit?
*VOXPOPS* - People saying "Cake" Or "Biscuit"
Well wonder no more, because we have the answers, coming to channel 4 this week is crunch, a documentary you can really get your teeth into.
Radio Advert Slogan : A documentary you can really get your teeth into
In our documentary we decided to interview different people who are involved with biscuits, the interviewees were a high school food technology teacher, a primary school dinner lady and an employer from Mcvities.
Each interview was held in an comfortable environment or in front of a green screen.
On the 2nd of October we went into Warrington town centre and filmed vox pop's, when we watched them back we realised that the framing was wrong and that the microphone was in most of the shots. After watching the vox pops we decided to film more so the framing was right and the microphone wasn't in the shot.
On the 6th of October we filmed a food teacher at a high school in woolston, whilst watching the interview back we realised that the framing was wrong as she was sitting on the wrong side of the camera.
On the 10th of October we went to a primary school in widnes to interview the head dinner lady there. We also started filming cut away shots after interviewing the women.
On the 15th of October we filmed a worker from mcvities who came into college, whilst interviewing them we realised the framing was wrong so we contacted the mcvities worker and arranged a time when he could come back for another interview so we would get the framing right.
On the 19th of October we re-filmed the mcvities worker against the blue screen.
The questions we asked in the interviewees were
1. What is your favourite biscuit?
2. If you had guests at your house would you offer them biscuits?
3. How old were you when you had your first biscuit?
4. What was it?
5. Do you have biscuits with your tea?
6. How many biscuits do you eat a week?
7. Do your prefer biscuits or chocolate?
8. Do you buy branded biscuits
9. Do you think branded biscuits cost too much?
10. What is your favourite brand of biscuit?
11. What is your least favourite biscuit?
12. Do you check the nutritional information biscuits before buying?
We have an interview with a mcvities employee and these are the questions we asked:
1.What would you say was the company's most popular biscuit?
2. How many packs of biscuits do you sell on average per week?
3. Do you think that branded biscuits sell more then non-branded biscuits?
4. Do the biscuits with lower amount of calories sell more?
5. Does the quality of the packaging of a biscuit affect the sales?
6. Does the company class jaffa cakes as a biscuit or a cake?
7. What is your opinion about whether they are a cake or not?
8. What type of biscuit do you sell the most of?
9. How often does the company generate new ideas of biscuits?
10. Is there any particular biscuit that the company has to produce more of?
11. Do you feel that if the company was to advertise a certain type of biscuits they would sell more?
12. Does the sales of biscuits rise after an advert had been realised for the company?
We also have a interview with a food tech teacher and here is the questions we asked her:
1. Have you and one of your classes ever made biscuits?
2. Do you think that a jaffa cake is a cake or a biscuit and why?
3. If you where going to make biscuits how much would you spend on the ingredients?
4. Is there a certain temperature that you have to cook biscuits at to get them right?
5. Have any of your pupils suggested making biscuits as part of a class activity?
6. Have you and your classes ever had a discussion about biscuits in lessons?
7. What is the best biscuit to make at home?
8. Have any of your pupils ever talked about there favourite type of biscuit?
9. What is your favourite type of biscuit?
10. How long does it take to cook biscuits?
11. Do you have to be an experienced chef to cook biscuits?
12. Have any of your lessons ever been based on biscuits?
These are the questions we asked the primary school dinner lady:
Q1. Do you think a jaffa cake is a cake or a biscuit and why?
Q2. If you where to make biscuits how much would you spend on the ingredients?
Q3. How long do you spend making biscuits?
Q4. Do you make biscuits on occasions in school such as Christmas?
Q5. Do you ever make biscuits as part of childrens school meals?
Q6. Is there a certain temperature that biscuits should be at to make them nice?
Q7. What is the best biscuit to make at home?
Q8. Since Jamie Oliver have you had to make any changes when it comes to biscuits?
Q9. Does the addition of the healthy eating compromise the taste of the biscuits?
Q10. Is there a way to accommodate children with special dietary needs?
We asked a few older and younger people these questions to see if biscuits had changed since they were little.
Q1. What is the first thing that comes to your head when you think of your childhood and biscuits?
Q2.Do you think that more variety of biscuits are in the shops since you where a child?
Q3. Do you think this is a good or a bad thing?
Q4. What was your favourite biscuit as a child?
Q5. What was the most popular biscuit when you where a child?
Q6. When you have guests in your home do you offer them biscuits?
Q7. Do people offer you biscuits when you go round to there house?
Q8. Was biscuit's a popular thing as you were a child?
Q9. Did you mother always buy biscuits?
Q10. When you have guests in your home do you think that you can give off a good impression with the biscuits you give to them?
Vox Pops:
For our vox pops we went into the golden square, we asked a different range of ages and people. The questions we asked were what is your favourite type of biscuit? what is your least favourite type of biscuit? How many biscuits do you buy and eat a week?
Radio Advert Script
Have you ever wondered what the nations favourite biscuit is?
*VOXPOPS* - People saying what their favourite biscuit is
Have you ever wondered whether a Jaffa Cake was a cake or a biscuit?
*VOXPOPS* - People saying "Cake" Or "Biscuit"
Well wonder no more, because we have the answers, coming to channel 4 this week is crunch, a documentary you can really get your teeth into.
Radio Advert Slogan : A documentary you can really get your teeth into
Running Order :
Documentary: Crunch
Channel: channel 4
Scheduling: 20th December 8:30-9:00pm
Duration: 27 minutes (including the advert break)
Opening titles 20 seconds
Montage of packages of biscuits and isles in the supermarket that contains biscuits. A voiceover is used to introduce the topic explaining what the documentary is about and she says how popular biscuits are. 20 seconds
Shots of people wearing biscuits on there clothes and jewellery and a voice over explaining how much the world loves biscuits 15 seconds
Shots of people eating biscuits some even wearing the clothing and jewellery with relevant voice over. 10 seconds
Shots of old biscuit packaging with relevant voice over asking whether biscuits have changed over time 15 seconds
Archive footage of old advertisements of old biscuits with voice over introducing the interviewee’s 15 seconds
Interview with three elderly people about whether biscuits have changed since they where young with relevant cut away shots to what they are saying. One minute
Shots of old mcvities packaging and advertisement’s which narration saying that mcvities is one of the most popular company’s and wonders how there biscuits have changed over the years. 20 seconds
Interview with one of the managers at the company mcvitites talking about how biscuits have changed within there company this will also have relevant cut away shots/archive footage of people making the biscuits a long time ago with simple graphics introducing the time and the place and also cut away shots of mcvitites packaging. 40 seconds
Images of old biscuits and old advertisements for biscuits also when the narration talks about asda relevant images of asda. Narration will introduce the next interviewee which is manager of asda and talk about how a major supermarket like asda would have sold hundreds of different types of biscuits 20 seconds
Interview with one of the management of major supermarket asda telling us about the different biscuits he has sold over the years and how they have changed with relevant cut away shots of what he is talking about and archive footage will be used of asda ten and twenty years ago this will also have simple graphics saying where and when. 5o seconds
Montage of different biscuits voice over says ‘we all know there are hundreds of different biscuits but which one is the nations favourite’ 15 seconds
Fast pace editing of a montage of Warrington high street with a voice over explaining how they went out to try and find out what the nations favourite biscuit is 15 seconds
This part will be very upbeat and fast edited. Voxpop’s will be used at this point and the people will say there favourite biscuit. 20 seconds
Goes back to the interview of the management of asda but this time there are talking about which biscuits they have sold the most of in the past five years with relevant cut away shots when they mention a biscuit of that biscuit. 40 seconds
Montage of custard creams with voice over saying that the nation voted this as there favourite biscuit then there will be newspaper articles of the internet and from newspapers about this vote. 25 seconds
Other montage of cookies and the newspaper articles that say in 2000 cookies was voted the nations favourite with relevant narration 20 seconds
Montage of cookies and custard creams and people eating them and them in isles in supermarket’s and voice over saying that neither of these biscuits are made by the most popular company mcvities 15 seconds
Then it will cut back to the manager of mcvitites and he discusses what types of biscuits they have to make the most of and which one they sell the most of. With relevant cut away shots. 40 seconds
Montage of the most popular biscuit according to the manger of asda and mcvitites with a voice over explaining what is going on and that custard creams are the nations favourite. 20 seconds
Montage of people eating biscuits and dunking biscuits in there drink with a voice over saying that people may love biscuits but do they love them with tea or coffee and then asks the question whether people are a dunker? 20 seconds
Vox pox’s used again here and the public say whether they dunk there biscuits or not. 30 seconds
Shots of people dunking there biscuits with a voice over explaining some statistics that 21 people out of 30 said they do not dunk there biscuits. 15 seconds
Archive footage of soaps such as coronation street and emmerdale with people dunking there biscuits with a voice over saying that not every body is like these people off the soaps and dunk there biscuits 15 seconds
Shots of people socializing in somebody’s home and eating biscuits with a voice over saying that most people don’t dunk there biscuits but then asks do people love biscuits that much that they don’t offer them to people in there home or they are generous and give them out every time they have guests. 25 seconds
Vox pop’s of people saying whether they offer out biscuits to guests in there home 20 seconds
Archive footage of people in movies and soaps giving out biscuits to guests in there home with a relevant voice over saying something like ‘if they do it so should you’ 15 seconds
Goes back to the interview with three retired people again and they say whether they offer out biscuits with relevant cut away shots of families eating biscuits watching tv and shots of group’s of friends socializing eating them 40 seconds
Shots of biscuits on the table as refreshments at events with a voice over saying that they are one of the most popular thing to give out at events 10 seconds
The shots of people socializing with biscuits is carried on with a voiceover telling us some statistics about the question 20 seconds
Shots of people offering jaffa cakes out to people In there home 5 seconds
Archive footage of jaffa cake advert 10 seconds
Relevant shots of jaffa cakes continue and shots of cakes with jaffa cakes with them with a voice over saying that people love jaffa cakes but is it a cake or biscuit 15 seconds
Shots of jaffa cakes in the biscuit isle in the supermarket with a voice over saying that this is a conflict in the biscuit industry 10 seconds
Shots of cake isle in the supermarket with a empty place with the name of jaffa cakes underneath as if they should be there with a voice over talking about the debate whether it is a biscuit or not 20 seconds
Vox pox’s of public saying whether they think a jaffa cake is a cake or a biscuit 15 seconds
Graphics take up the entire screen with the word ‘why’ with background image of jaffa cakes 3 seconds
Vox pox’s continued while the public explain why they think a jaffa cake is a cake or biscuit, this will be fastly paced editing here. 30 seconds
Fast paced shots of lsle’s in supermarkets and people eating jaffa cakes with a voice over explaining how there is many different views on this conflict and they have some experts to reveal the truth 25 seconds
Advert break 3 minutes
Interview with an authority figure in a white cloak (scientist) saying what he thought with cut away shots of jaffa cakes and the man doing an experiment so the viewers think he has found out 1 minute
Shots of him doing an experiment with jaffa cakes with a voice over saying what he has found out and tells us his opinion 20 seconds
Shots of people making jaffa cakes and the packaging with a vocie over saying that maybe a experienced chef will have the answer 15 seconds
An interview with a chef and he tells us his opinion with cut away shots of him trying to make his own jaffa cakes and of him eating them 40 seconds
Shots of people eating jaffa cakes and advertisements such as posters based on jaffa cakes with a vocie over explaining the amount of opinions there are on this subject and that the manager of mcvities the company who makes jaffa cakes must know 20 seconds
Interview with the manager of mcvitites saying what jaffa cakes are actually meant to be and cut away shots to packaging and jaffa cakes been made in a factory 40 seconds
Worker of the factory that jaffa cakes are made in and he says his opinion and relevant cut away shots to him at work making jaffa cakes 30 seconds
Montage of jaffa cakes and archive footage of jaffa cake adverts and shots of jaffa cakes in the biscuit isle in the supermarket and then the cake isle and it is shown there Is no jaffa cake there this will also have a voice over explaining how a jaffa cake is a cake and not a biscuit 40 seconds
2135
Montage of money with jaffa cakes and a voice over says that it will be more expensive if they where a biscuit and that they have a professional tax man to tell us all about it 15 seconds
Simple graphics introduce somebody who works for the government and they explain how the company who owns jaffa cake’s would have to pay more tax if it was a biscuit with relevant cut away shots to money and pound signs and at the end sound effect of ‘ka-ching’ sound. 35 seconds
Manage of jaffa cakes and cakes and some of the shots relevant to this topic with relevant voice over saying that it is proven that it’s a cake but people have other opinions and reads out some comments from forums on the subject 25 seconds
Montage of people eating biscuits and voice over saying that we all know what the worlds favourite biscuit is but what is the worlds worst hated one and a shot of some body pretending to be sick and pulling a face at a biscuit 20 seconds
Vox pop’s of people saying what there worst biscuit is 20 seconds
Goes back to the interview with the manager of asda and he says which biscuit’s he sells of with relevant cut away shots to what he is saying 30 seconds
Shots of the biscuit he has said he sells the less of with a voice over saying that is adsa’s least favourite but what do main company mcvities sell the least of 15 seconds
Interview with the manager of mcvities saying which he sells the least of with relevant cut away shots and a shot of a shelf full of that biscuit as no one has taken it 25 seconds
2435
Shots of newspaper headlines and online forums saying what people’s least favourite biscuit is with a voice over saying how different peoples opinions are on this subject. 20 seconds
Interview with chef saying the least tasty biscuit 10 seconds
Shots of people not happy with biscuits and shelves with full biscuits because no one has bought them and a biscuit factory shutting down with a voice over saying which has been voted the least favourite 25 seconds
Shot of hand waving goodbye to a lorry with the least favourite biscuit logo on it and sound effect of sadness 7 seconds
Montage of things that have happened in the show and voice over saying what has been found out in the show 43 seconds
Closing credits 50 seconds
Channel: channel 4
Scheduling: 20th December 8:30-9:00pm
Duration: 27 minutes (including the advert break)
Opening titles 20 seconds
Montage of packages of biscuits and isles in the supermarket that contains biscuits. A voiceover is used to introduce the topic explaining what the documentary is about and she says how popular biscuits are. 20 seconds
Shots of people wearing biscuits on there clothes and jewellery and a voice over explaining how much the world loves biscuits 15 seconds
Shots of people eating biscuits some even wearing the clothing and jewellery with relevant voice over. 10 seconds
Shots of old biscuit packaging with relevant voice over asking whether biscuits have changed over time 15 seconds
Archive footage of old advertisements of old biscuits with voice over introducing the interviewee’s 15 seconds
Interview with three elderly people about whether biscuits have changed since they where young with relevant cut away shots to what they are saying. One minute
Shots of old mcvities packaging and advertisement’s which narration saying that mcvities is one of the most popular company’s and wonders how there biscuits have changed over the years. 20 seconds
Interview with one of the managers at the company mcvitites talking about how biscuits have changed within there company this will also have relevant cut away shots/archive footage of people making the biscuits a long time ago with simple graphics introducing the time and the place and also cut away shots of mcvitites packaging. 40 seconds
Images of old biscuits and old advertisements for biscuits also when the narration talks about asda relevant images of asda. Narration will introduce the next interviewee which is manager of asda and talk about how a major supermarket like asda would have sold hundreds of different types of biscuits 20 seconds
Interview with one of the management of major supermarket asda telling us about the different biscuits he has sold over the years and how they have changed with relevant cut away shots of what he is talking about and archive footage will be used of asda ten and twenty years ago this will also have simple graphics saying where and when. 5o seconds
Montage of different biscuits voice over says ‘we all know there are hundreds of different biscuits but which one is the nations favourite’ 15 seconds
Fast pace editing of a montage of Warrington high street with a voice over explaining how they went out to try and find out what the nations favourite biscuit is 15 seconds
This part will be very upbeat and fast edited. Voxpop’s will be used at this point and the people will say there favourite biscuit. 20 seconds
Goes back to the interview of the management of asda but this time there are talking about which biscuits they have sold the most of in the past five years with relevant cut away shots when they mention a biscuit of that biscuit. 40 seconds
Montage of custard creams with voice over saying that the nation voted this as there favourite biscuit then there will be newspaper articles of the internet and from newspapers about this vote. 25 seconds
Other montage of cookies and the newspaper articles that say in 2000 cookies was voted the nations favourite with relevant narration 20 seconds
Montage of cookies and custard creams and people eating them and them in isles in supermarket’s and voice over saying that neither of these biscuits are made by the most popular company mcvities 15 seconds
Then it will cut back to the manager of mcvitites and he discusses what types of biscuits they have to make the most of and which one they sell the most of. With relevant cut away shots. 40 seconds
Montage of the most popular biscuit according to the manger of asda and mcvitites with a voice over explaining what is going on and that custard creams are the nations favourite. 20 seconds
Montage of people eating biscuits and dunking biscuits in there drink with a voice over saying that people may love biscuits but do they love them with tea or coffee and then asks the question whether people are a dunker? 20 seconds
Vox pox’s used again here and the public say whether they dunk there biscuits or not. 30 seconds
Shots of people dunking there biscuits with a voice over explaining some statistics that 21 people out of 30 said they do not dunk there biscuits. 15 seconds
Archive footage of soaps such as coronation street and emmerdale with people dunking there biscuits with a voice over saying that not every body is like these people off the soaps and dunk there biscuits 15 seconds
Shots of people socializing in somebody’s home and eating biscuits with a voice over saying that most people don’t dunk there biscuits but then asks do people love biscuits that much that they don’t offer them to people in there home or they are generous and give them out every time they have guests. 25 seconds
Vox pop’s of people saying whether they offer out biscuits to guests in there home 20 seconds
Archive footage of people in movies and soaps giving out biscuits to guests in there home with a relevant voice over saying something like ‘if they do it so should you’ 15 seconds
Goes back to the interview with three retired people again and they say whether they offer out biscuits with relevant cut away shots of families eating biscuits watching tv and shots of group’s of friends socializing eating them 40 seconds
Shots of biscuits on the table as refreshments at events with a voice over saying that they are one of the most popular thing to give out at events 10 seconds
The shots of people socializing with biscuits is carried on with a voiceover telling us some statistics about the question 20 seconds
Shots of people offering jaffa cakes out to people In there home 5 seconds
Archive footage of jaffa cake advert 10 seconds
Relevant shots of jaffa cakes continue and shots of cakes with jaffa cakes with them with a voice over saying that people love jaffa cakes but is it a cake or biscuit 15 seconds
Shots of jaffa cakes in the biscuit isle in the supermarket with a voice over saying that this is a conflict in the biscuit industry 10 seconds
Shots of cake isle in the supermarket with a empty place with the name of jaffa cakes underneath as if they should be there with a voice over talking about the debate whether it is a biscuit or not 20 seconds
Vox pox’s of public saying whether they think a jaffa cake is a cake or a biscuit 15 seconds
Graphics take up the entire screen with the word ‘why’ with background image of jaffa cakes 3 seconds
Vox pox’s continued while the public explain why they think a jaffa cake is a cake or biscuit, this will be fastly paced editing here. 30 seconds
Fast paced shots of lsle’s in supermarkets and people eating jaffa cakes with a voice over explaining how there is many different views on this conflict and they have some experts to reveal the truth 25 seconds
Advert break 3 minutes
Interview with an authority figure in a white cloak (scientist) saying what he thought with cut away shots of jaffa cakes and the man doing an experiment so the viewers think he has found out 1 minute
Shots of him doing an experiment with jaffa cakes with a voice over saying what he has found out and tells us his opinion 20 seconds
Shots of people making jaffa cakes and the packaging with a vocie over saying that maybe a experienced chef will have the answer 15 seconds
An interview with a chef and he tells us his opinion with cut away shots of him trying to make his own jaffa cakes and of him eating them 40 seconds
Shots of people eating jaffa cakes and advertisements such as posters based on jaffa cakes with a vocie over explaining the amount of opinions there are on this subject and that the manager of mcvities the company who makes jaffa cakes must know 20 seconds
Interview with the manager of mcvitites saying what jaffa cakes are actually meant to be and cut away shots to packaging and jaffa cakes been made in a factory 40 seconds
Worker of the factory that jaffa cakes are made in and he says his opinion and relevant cut away shots to him at work making jaffa cakes 30 seconds
Montage of jaffa cakes and archive footage of jaffa cake adverts and shots of jaffa cakes in the biscuit isle in the supermarket and then the cake isle and it is shown there Is no jaffa cake there this will also have a voice over explaining how a jaffa cake is a cake and not a biscuit 40 seconds
2135
Montage of money with jaffa cakes and a voice over says that it will be more expensive if they where a biscuit and that they have a professional tax man to tell us all about it 15 seconds
Simple graphics introduce somebody who works for the government and they explain how the company who owns jaffa cake’s would have to pay more tax if it was a biscuit with relevant cut away shots to money and pound signs and at the end sound effect of ‘ka-ching’ sound. 35 seconds
Manage of jaffa cakes and cakes and some of the shots relevant to this topic with relevant voice over saying that it is proven that it’s a cake but people have other opinions and reads out some comments from forums on the subject 25 seconds
Montage of people eating biscuits and voice over saying that we all know what the worlds favourite biscuit is but what is the worlds worst hated one and a shot of some body pretending to be sick and pulling a face at a biscuit 20 seconds
Vox pop’s of people saying what there worst biscuit is 20 seconds
Goes back to the interview with the manager of asda and he says which biscuit’s he sells of with relevant cut away shots to what he is saying 30 seconds
Shots of the biscuit he has said he sells the less of with a voice over saying that is adsa’s least favourite but what do main company mcvities sell the least of 15 seconds
Interview with the manager of mcvities saying which he sells the least of with relevant cut away shots and a shot of a shelf full of that biscuit as no one has taken it 25 seconds
2435
Shots of newspaper headlines and online forums saying what people’s least favourite biscuit is with a voice over saying how different peoples opinions are on this subject. 20 seconds
Interview with chef saying the least tasty biscuit 10 seconds
Shots of people not happy with biscuits and shelves with full biscuits because no one has bought them and a biscuit factory shutting down with a voice over saying which has been voted the least favourite 25 seconds
Shot of hand waving goodbye to a lorry with the least favourite biscuit logo on it and sound effect of sadness 7 seconds
Montage of things that have happened in the show and voice over saying what has been found out in the show 43 seconds
Closing credits 50 seconds
Thursday, 6 January 2011
Formal Proposal :
Topic
For our documentary topic we are looking at biscuits, we decided to do this topic because biscuits are popular and a lot of people have debates over if certain biscuits are biscuits of cakes etc.
Type of Documentary
The type of our documentary is mixed; we decided to do a mixed documentary because our documentary will have different interviews and observations, we also thought of doing a mixed documentary because most people watch these which mean we would get a higher audience views.
Style of Documentary
The style of our documentary is going to be upbeat and informal, we chose this style because the target audience we want is young and from this we know that they would watch upbeat fast editing documentaries to keep them interested in it.
Channel and Scheduling
We found out from our questionnaire that twenty out of thirty people watch television from 6 to 9pm. From this we decided to show our documentary between these times because this is when our target audience will be watching. From our questionnaire we also found out that the majority of people watch channel 4, the next channels who got the highest percentage are E4 and Comedy Centre.
Target Audience
The target audience we want is teenagers between the ages of 13-19 years; we found from our questionnaire that the majority of people who eat and like biscuits are the age of 16, 17 and 18 years. Because of our target audience being young we decided to make our documentary interesting and fun so they don’t get bored and stop watching or change channel. Whilst filming the vox pops we realised that the majority of elderly people also eat biscuits, from this we had a range of answers that we didn’t have from the teenagers.
Primary Research
For our primary research we are going to use vox pops, we decided that we are going to go to a local area to ask people questions, were going to a local area because lots of different aged teenagers hang around there so we can ask questions to our target audience. We also used the questionnaire as a primary research to find out facts and statistics and what people like and think about biscuits.
Secondary Research
The secondary research we are going to use are from the internet, we decided to use facts about biscuits like how many biscuits are sold per year and what biscuits sell the most etc. From the internet we would also use images of packets and logos of biscuits; we would also get archive footage of different adverts of biscuits that are new and old.
Narrative Structure
The beginning of the documentary we would have vox pops of people saying what there favourite biscuits are and what there least favourite biscuits are. We would introduce the documentary with the narration talking over images of biscuits. The narration would say facts about biscuits and how many biscuits people buy and how they have changed. The beginning of the documentary will be fast paced and upbeat so the target audience will be interested and keep on watching. During the beginning there will be cutaway shots and archive footage of adverts.
The middle of the documentary will have the main discussion about biscuits, this part will look at Jaffa Cakes and how people think if there a cake or a biscuit. During the middle there will be main interviews with elder people, we decided to interview these people because they have been around for longer so they have seen the generations of biscuits and how they have changed. We would change the pace of this part so the audience can understand the facts and don’t feel rushed by the different changes.
The end of the documentary is going to show the actual classification of a Jaffa cake and also how biscuits will change over time.
Resource Requirements
The resources we are going to use are interviews, tripods, camera, microphones etc. We used tripods to higher the level of the camera and also keep the camera still whilst we were filming, microphones were used to hear the voices of the interviewees and the people we interviewed for the vox pops.
For our documentary topic we are looking at biscuits, we decided to do this topic because biscuits are popular and a lot of people have debates over if certain biscuits are biscuits of cakes etc.
Type of Documentary
The type of our documentary is mixed; we decided to do a mixed documentary because our documentary will have different interviews and observations, we also thought of doing a mixed documentary because most people watch these which mean we would get a higher audience views.
Style of Documentary
The style of our documentary is going to be upbeat and informal, we chose this style because the target audience we want is young and from this we know that they would watch upbeat fast editing documentaries to keep them interested in it.
Channel and Scheduling
We found out from our questionnaire that twenty out of thirty people watch television from 6 to 9pm. From this we decided to show our documentary between these times because this is when our target audience will be watching. From our questionnaire we also found out that the majority of people watch channel 4, the next channels who got the highest percentage are E4 and Comedy Centre.
Target Audience
The target audience we want is teenagers between the ages of 13-19 years; we found from our questionnaire that the majority of people who eat and like biscuits are the age of 16, 17 and 18 years. Because of our target audience being young we decided to make our documentary interesting and fun so they don’t get bored and stop watching or change channel. Whilst filming the vox pops we realised that the majority of elderly people also eat biscuits, from this we had a range of answers that we didn’t have from the teenagers.
Primary Research
For our primary research we are going to use vox pops, we decided that we are going to go to a local area to ask people questions, were going to a local area because lots of different aged teenagers hang around there so we can ask questions to our target audience. We also used the questionnaire as a primary research to find out facts and statistics and what people like and think about biscuits.
Secondary Research
The secondary research we are going to use are from the internet, we decided to use facts about biscuits like how many biscuits are sold per year and what biscuits sell the most etc. From the internet we would also use images of packets and logos of biscuits; we would also get archive footage of different adverts of biscuits that are new and old.
Narrative Structure
The beginning of the documentary we would have vox pops of people saying what there favourite biscuits are and what there least favourite biscuits are. We would introduce the documentary with the narration talking over images of biscuits. The narration would say facts about biscuits and how many biscuits people buy and how they have changed. The beginning of the documentary will be fast paced and upbeat so the target audience will be interested and keep on watching. During the beginning there will be cutaway shots and archive footage of adverts.
The middle of the documentary will have the main discussion about biscuits, this part will look at Jaffa Cakes and how people think if there a cake or a biscuit. During the middle there will be main interviews with elder people, we decided to interview these people because they have been around for longer so they have seen the generations of biscuits and how they have changed. We would change the pace of this part so the audience can understand the facts and don’t feel rushed by the different changes.
The end of the documentary is going to show the actual classification of a Jaffa cake and also how biscuits will change over time.
Resource Requirements
The resources we are going to use are interviews, tripods, camera, microphones etc. We used tripods to higher the level of the camera and also keep the camera still whilst we were filming, microphones were used to hear the voices of the interviewees and the people we interviewed for the vox pops.
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