Running Order :

Documentary: Crunch
Channel: channel 4
Scheduling: 20th December 8:30-9:00pm
Duration: 27 minutes (including the advert break)
Opening titles 20 seconds
Montage of packages of biscuits and isles in the supermarket that contains biscuits. A voiceover is used to introduce the topic explaining what the documentary is about and she says how popular biscuits are. 20 seconds
Shots of people wearing biscuits on there clothes and jewellery and a voice over explaining how much the world loves biscuits 15 seconds
Shots of people eating biscuits some even wearing the clothing and jewellery with relevant voice over. 10 seconds
Shots of old biscuit packaging with relevant voice over asking whether biscuits have changed over time 15 seconds
Archive footage of old advertisements of old biscuits with voice over introducing the interviewee’s 15 seconds
Interview with three elderly people about whether biscuits have changed since they where young with relevant cut away shots to what they are saying. One minute
Shots of old mcvities packaging and advertisement’s which narration saying that mcvities is one of the most popular company’s and wonders how there biscuits have changed over the years. 20 seconds

Interview with one of the managers at the company mcvitites talking about how biscuits have changed within there company this will also have relevant cut away shots/archive footage of people making the biscuits a long time ago with simple graphics introducing the time and the place and also cut away shots of mcvitites packaging. 40 seconds

Images of old biscuits and old advertisements for biscuits also when the narration talks about asda relevant images of asda. Narration will introduce the next interviewee which is manager of asda and talk about how a major supermarket like asda would have sold hundreds of different types of biscuits 20 seconds
Interview with one of the management of major supermarket asda telling us about the different biscuits he has sold over the years and how they have changed with relevant cut away shots of what he is talking about and archive footage will be used of asda ten and twenty years ago this will also have simple graphics saying where and when. 5o seconds
Montage of different biscuits voice over says ‘we all know there are hundreds of different biscuits but which one is the nations favourite’ 15 seconds
Fast pace editing of a montage of Warrington high street with a voice over explaining how they went out to try and find out what the nations favourite biscuit is 15 seconds
This part will be very upbeat and fast edited. Voxpop’s will be used at this point and the people will say there favourite biscuit. 20 seconds
Goes back to the interview of the management of asda but this time there are talking about which biscuits they have sold the most of in the past five years with relevant cut away shots when they mention a biscuit of that biscuit. 40 seconds
Montage of custard creams with voice over saying that the nation voted this as there favourite biscuit then there will be newspaper articles of the internet and from newspapers about this vote. 25 seconds


Other montage of cookies and the newspaper articles that say in 2000 cookies was voted the nations favourite with relevant narration 20 seconds
Montage of cookies and custard creams and people eating them and them in isles in supermarket’s and voice over saying that neither of these biscuits are made by the most popular company mcvities 15 seconds
Then it will cut back to the manager of mcvitites and he discusses what types of biscuits they have to make the most of and which one they sell the most of. With relevant cut away shots. 40 seconds
Montage of the most popular biscuit according to the manger of asda and mcvitites with a voice over explaining what is going on and that custard creams are the nations favourite. 20 seconds

Montage of people eating biscuits and dunking biscuits in there drink with a voice over saying that people may love biscuits but do they love them with tea or coffee and then asks the question whether people are a dunker? 20 seconds
Vox pox’s used again here and the public say whether they dunk there biscuits or not. 30 seconds
Shots of people dunking there biscuits with a voice over explaining some statistics that 21 people out of 30 said they do not dunk there biscuits. 15 seconds
Archive footage of soaps such as coronation street and emmerdale with people dunking there biscuits with a voice over saying that not every body is like these people off the soaps and dunk there biscuits 15 seconds


Shots of people socializing in somebody’s home and eating biscuits with a voice over saying that most people don’t dunk there biscuits but then asks do people love biscuits that much that they don’t offer them to people in there home or they are generous and give them out every time they have guests. 25 seconds
Vox pop’s of people saying whether they offer out biscuits to guests in there home 20 seconds
Archive footage of people in movies and soaps giving out biscuits to guests in there home with a relevant voice over saying something like ‘if they do it so should you’ 15 seconds
Goes back to the interview with three retired people again and they say whether they offer out biscuits with relevant cut away shots of families eating biscuits watching tv and shots of group’s of friends socializing eating them 40 seconds
Shots of biscuits on the table as refreshments at events with a voice over saying that they are one of the most popular thing to give out at events 10 seconds
The shots of people socializing with biscuits is carried on with a voiceover telling us some statistics about the question 20 seconds

Shots of people offering jaffa cakes out to people In there home 5 seconds
Archive footage of jaffa cake advert 10 seconds

Relevant shots of jaffa cakes continue and shots of cakes with jaffa cakes with them with a voice over saying that people love jaffa cakes but is it a cake or biscuit 15 seconds
Shots of jaffa cakes in the biscuit isle in the supermarket with a voice over saying that this is a conflict in the biscuit industry 10 seconds

Shots of cake isle in the supermarket with a empty place with the name of jaffa cakes underneath as if they should be there with a voice over talking about the debate whether it is a biscuit or not 20 seconds
Vox pox’s of public saying whether they think a jaffa cake is a cake or a biscuit 15 seconds
Graphics take up the entire screen with the word ‘why’ with background image of jaffa cakes 3 seconds
Vox pox’s continued while the public explain why they think a jaffa cake is a cake or biscuit, this will be fastly paced editing here. 30 seconds
Fast paced shots of lsle’s in supermarkets and people eating jaffa cakes with a voice over explaining how there is many different views on this conflict and they have some experts to reveal the truth 25 seconds
Advert break 3 minutes


Interview with an authority figure in a white cloak (scientist) saying what he thought with cut away shots of jaffa cakes and the man doing an experiment so the viewers think he has found out 1 minute
Shots of him doing an experiment with jaffa cakes with a voice over saying what he has found out and tells us his opinion 20 seconds
Shots of people making jaffa cakes and the packaging with a vocie over saying that maybe a experienced chef will have the answer 15 seconds
An interview with a chef and he tells us his opinion with cut away shots of him trying to make his own jaffa cakes and of him eating them 40 seconds
Shots of people eating jaffa cakes and advertisements such as posters based on jaffa cakes with a vocie over explaining the amount of opinions there are on this subject and that the manager of mcvities the company who makes jaffa cakes must know 20 seconds
Interview with the manager of mcvitites saying what jaffa cakes are actually meant to be and cut away shots to packaging and jaffa cakes been made in a factory 40 seconds
Worker of the factory that jaffa cakes are made in and he says his opinion and relevant cut away shots to him at work making jaffa cakes 30 seconds
Montage of jaffa cakes and archive footage of jaffa cake adverts and shots of jaffa cakes in the biscuit isle in the supermarket and then the cake isle and it is shown there Is no jaffa cake there this will also have a voice over explaining how a jaffa cake is a cake and not a biscuit 40 seconds
2135
Montage of money with jaffa cakes and a voice over says that it will be more expensive if they where a biscuit and that they have a professional tax man to tell us all about it 15 seconds
Simple graphics introduce somebody who works for the government and they explain how the company who owns jaffa cake’s would have to pay more tax if it was a biscuit with relevant cut away shots to money and pound signs and at the end sound effect of ‘ka-ching’ sound. 35 seconds
Manage of jaffa cakes and cakes and some of the shots relevant to this topic with relevant voice over saying that it is proven that it’s a cake but people have other opinions and reads out some comments from forums on the subject 25 seconds
Montage of people eating biscuits and voice over saying that we all know what the worlds favourite biscuit is but what is the worlds worst hated one and a shot of some body pretending to be sick and pulling a face at a biscuit 20 seconds
Vox pop’s of people saying what there worst biscuit is 20 seconds

Goes back to the interview with the manager of asda and he says which biscuit’s he sells of with relevant cut away shots to what he is saying 30 seconds
Shots of the biscuit he has said he sells the less of with a voice over saying that is adsa’s least favourite but what do main company mcvities sell the least of 15 seconds
Interview with the manager of mcvities saying which he sells the least of with relevant cut away shots and a shot of a shelf full of that biscuit as no one has taken it 25 seconds
2435

Shots of newspaper headlines and online forums saying what people’s least favourite biscuit is with a voice over saying how different peoples opinions are on this subject. 20 seconds
Interview with chef saying the least tasty biscuit 10 seconds
Shots of people not happy with biscuits and shelves with full biscuits because no one has bought them and a biscuit factory shutting down with a voice over saying which has been voted the least favourite 25 seconds
Shot of hand waving goodbye to a lorry with the least favourite biscuit logo on it and sound effect of sadness 7 seconds
Montage of things that have happened in the show and voice over saying what has been found out in the show 43 seconds
Closing credits 50 seconds